Japanese McDonalds

Posted on April 13, 2008 by Nils

The weird thing here is not only Ronald McDonald’s sudden gender change, nor the stark colors, but actually the fact that European/American McDonalds hasn’t done this long ago: Remember, sex sells. And while Ronald may have been a great tool marketing to kids in the past, those youngsters are over-sexualized these days anyway. Not only in Japan.

About Nils

By day, Nils Jeppe is a 37 years old service- and project manager in the IT industry. By night, his secret identity as a world builder, writer, and cartographer is revealed and his feverish imagination roams the multiverse in search of interesting worlds that he then documents on his blog, Enderra.com. You can follow Nils on Twitter.
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